圣诞节对于一些外国客户既然有着重要的意义,那么趁着这个时机给客户送礼就很容易给对方留下良好的印象,获得客户的好感。一般提到送外国人礼物,大家都会认为礼物肯定要体现中国特色,于是中国结、中国丝绸纷纷作为情意的寄托走出国门。当然,并非这些东西不适合作为礼物,只是大家都在送这些,于是你也跟着送,而不考虑外国客户是不是真的喜欢这些东西的话,那么也只会吃力不讨好。
有些外贸朋友对于送礼给外国客户的想法则比较简单粗暴——礼物越贵重越好。诚然,廉价的东西质量也会相对大打折扣,被对方发现很容易引起其的反感,反而会对你以及你的公司留下不好的印象。但一味想要花重金打动客户,也并非明智之举,且不说这个贵重礼物的高成本值不值得,如果送的东西无法投其所好,那么结果必然是得不偿失的。
因此,送礼看似简单,实则要费不少心思。你需要根据以往在和外国客户来往的过程中对其兴趣爱好、生活习惯的了解来投其所好,不要用自己的想法代替对方的想法。中国特色的礼物正因为独具中国特色,所以永不会过时,但也并非万能礼物,送礼还是得看人来。除此之外,一些商务型的礼物比如笔记本、钢笔之类,也是可以有针对性的送出,当然,*好在上面印上公司的名字或者标志,能给外国客户留下更深的印象。
送礼的时候也要注意避免送不方便外国客户带回去的如液体类的礼物,能随着货物走的礼物*好。其实,不管是圣诞节还是什么节日,送礼都没有统一的标准,关键还是看对方是否感兴趣是否喜欢,这就看你对外国客户的了解了。
圣诞节,你的问候发对了吗?
圣诞节,除了满怀心意的礼物,祝福和问候也必不可少。注意外国客户所在地区的时差,在平安夜就可以及时地送去你的问候了。
(一)圣诞祝福邮件(范例)
1.致已成交的外国客户
My dearest
Happy Christmas and new year!
Many thanks for your contiguous supports in the past years, we wish both business snowballing in the coming years.
May your New Year be filled with special moment, warmth, peace and happiness, the joy of covered ones near, and wishing you all the joys of Christmas and a year of happiness.
Last but not least, once you have any inquiry about products in the following days, hope you could feel free to contact with us, which is much appreciated.
2.致未成交的外国客户
Dear XX,
Merry Christmas and happy New Year!
The Christmas and New Year holiday is coming near once again. We would like to extend our warm wishes for the upcoming holiday season and would like to wish you and your family a Merry Christmas and a prosperous New Year.
May your New Year be filled with special moment, warmth, peace and happiness, the joy of covered ones near, and wishing you all the joys of Christmas and a year of happiness.
It’s my honor to contact with you before, and my duty is to give you our best products and excellent service.Hope the next year is a prosperous and harvest year for both of us! Last but not least, once you have any inquiry about ****(products)in the following days, hope you could feel free to contact with us, which is much appreciated.
Yours sincerely
(二)圣诞祝福语
1. May the warmest wishes, happy thoughts and friendly greetings, come at Christmas and stay with you all the year through.
2. We appreciate working with you and hope that the holidays and the coming year will bring you happiness and success. During the holiday season, our thoughts turn gratefully to those who have made our success possible. It is in this spirit that we say thank you and best wishes for Christmas and New Year.
3.Joy to the World. Wishing you an extremely merry Chirstmas.
4.The presents are wrapped, the stockings all hung, all that's left now is the holiday fun! Merry Christmass!
5.White represents the purity of our friendship, heat the temperature of the fireplace on behalf of our friendship, loud bell on behalf of the depth of our friendship!Friends, Merry Christmas!
6.May the bright festive Christmas candle warm the days all the year day and night, wish you a wonderful Christmas !
7.May your Christmas be filled with special moment, warmth, peace and happy with family reunions, wishing you all.
8.We would like to express our sincerest appreciation for the trust you have placed in us and best wishes for the holidays. This holiday season, we are looking back with appreciation for your loyalty and looking forward to moving into the New Year together.
9.May the Christmas candle bring you peace and joy, wish your Christmas filled with love.
10.Hope you holidays are filled with all you favorite things this Christmas ... and all the happiness you could wish for.
圣诞节倒计时已经开始,这个和外国客户打好关系的重要日子怎能轻易错过!赶紧着手准备吧,愿外贸朋友们用心的付出不仅能收获满满的订单,更能收获暖暖的跨国友谊!